About Us

Personify helps our customers find unique pieces through our offering of modern + whimsical goods.

"You must not ever stop being whimsical" - Mary Oliver

We believe that a life worth lived is full of whimsy, of surprises, of taking risks. We want to have a connection to the things we own through good design and creativity. We believe in quality over quantity, taking it slow, and enjoying the day ahead of us.

Personify Shop specializes in carrying a variety of women's clothing, lifestyle accessories, home goods, and gifts. Our passion is to find extraordinary products so you can fill your life with quality goods that you can love for a lifetime.

Please connect with us on Instagram, Facebook, or Pinterest, through email (hi@personifyshop.com) or a phone call (770-776-5812), or, our favorite, in person at our Duluth or Chamblee locations. We’d love to hear from you!

Personify was founded in 2014 by the mother daughter team Tammy Lopez and Maddie Morden...

We’ve always loved treasure hunting, especially together, so we decided to open up shop in May 2014 in the mountain and lake resort area of Lakemont, Georgia near Lake Rabun. In 2017, we moved to our flagship store in Downtown Duluth.

Your patronage means the world to us and we’d love to meet you if we haven’t already (and we really mean that).

We can often be found trying out a new restaurant or antique shopping together when we’re not at the shop. Maddie loves concerts and going to the dog park with her husband Ben and their dog Basil. Tammy is a landscape and floral artist and loves working on home improvement projects and hanging out with her Sheepadoodle Dolly!

Please visit our FAQ's for more info on Personify. Oh, and have a GREAT day!

XO The Personify Team!